Visual Identity
Giving the brand a coherent face that is recognised at first glance and defended over time.
Grounded in: Practice at Núcleo Parceiro
Partner 02 ✦ Brand
Co-Founder · Brand
A brand is seen before it is read.
Partner of the NP Council, responsible for the Brand: the visual identity that gives a face to everyone's work. Tiago designs logos, brandmarks and brand systems, and brings them into motion with graphic design, video editing and creation with AI. Trained in UX/UI Design, with real practice in brand identity and the commercial buyer journey.
From symbol to system: giving the brand a face that is recognised and defended.
NP holds that what is the same has no authority. Tiago is the one who designs the difference: he gives the brand a face that is recognised at first glance and defended over time. Logo, brandmark, visual system, each piece exists so that the brand is seen before it is read and remembered after the conversation closes.
From that design to motion: he carries the identity into graphic design, video editing and creation with AI, so that the brand appears coherent wherever a person meets it. To that hand he joins the reading of someone who has already sold and served: the commercial buyer journey, from the first glance to the decision.
Each front is the brand seen from one angle. At the foot of each card, the foundation that grounds it.
Giving the brand a coherent face that is recognised at first glance and defended over time.
Grounded in: Practice at Núcleo Parceiro
Designing the brand symbol and the system around it, from the line to the rules of use.
Grounded in: Brand design · freelance practice
Interfaces that project the brand's authority and lead the person without friction.
Grounded in: UX and UI Design Course · Gustavo Campelo
Pieces that carry the identity to every point of contact, always coherent.
Grounded in: Practice at Núcleo Parceiro
Setting the brand in motion and producing with AI without losing the hand or the judgement.
Grounded in: Video editing and creation with AI
Reading how people choose, from the first glance to the decision, and designing for it.
Grounded in: Commercial buyer journey · sales and customer service
A brand is not explained. It is seen, recognised and it stays.
Trained in UX/UI Design, with real practice in brand identity, graphic design and video. The areas above are the application.
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