01 · Journey✦
Buyer Journey Management
Guiding the customer from attention to close, with a clear next step at each stage.
Grounded in: Buyer Journey Management
Partner 03 ✦ Núcleo
Samuel Silva
Co-Founder · Nucleus
The brand attracts. The Núcleo guides through to the close.
Partner on the NP Council, responsible for the Núcleo: the management of the buyer journey end to end, from attraction to close. Samuel connects digital marketing to execution, website creation, application development and AI automations, so that every contact with the brand moves toward the decision. With training in Communication, Marketing and Public Relations and hands-on experience in sales and customer service.
Núcleo
Buyer journey
from attraction to close
from attraction to close
Web
Websites
& applications
& applications
IA
Automations
& processes
& processes
0
Internship · Worten
Computing section
Computing section
0
Languages
PT · EN
PT · EN
Competencies
What Samuel masters
From attraction to close: marketing, execution and automation in service of the buyer journey.
Buyer Journey Management Digital Marketing Website Creation Application Development Automations & AI Sales Customer Service
At NP
What Samuel does
NP speaks of an end-to-end buyer journey. Samuel is the one who guides it: he designs the customer's path from attraction to close, aligns digital marketing with execution and ensures that every stage has a clear next step. From the first impression to the moment of decision, the Núcleo is the front line that never lets the customer get lost.
He brings to the table the read of someone who has already sold and served over the counter: how people choose. To that read he adds website creation, application development and AI automations, to turn attention into results, without friction.
Areas of work
The Núcleo's fronts, and what underpins them
Each front is the buyer journey seen from one angle. At the foot of each card, the base that grounds it.
02 · Marketing✦
Digital Marketing
Attracting the right person and moving attention toward the decision, with method and a coherent message.
Grounded in: Communication, Marketing and Public Relations
03 · Web✦
Website Creation
Sites that project the brand's authority and convert the visit into real contact.
Grounded in: Practice at Núcleo Parceiro
04 · Applications✦
Application Development
Applications that give the brand tools of its own, not off-the-shelf models.
Grounded in: Practice at Núcleo Parceiro
05 · AI✦
Automations & AI
Automating the repetitive and integrating AI into the flow, so the team can focus on what decides.
Grounded in: Automation and AI Management · Santander · DIO
06 · Sales✦
Sales & Service
Advising and selling with the read of someone who has stood on the other side of the counter.
Grounded in: Internship · Worten · Computing section
The thesis
Samuel Silva · Co-Founder · Núcleo
For a brand, being seen is not enough. It has to guide, from attention to close.
Education & Certifications
The base behind the Núcleo
Training in communication and marketing, with certifications in automations, AI and the buyer journey. The areas above are the application.
Training
Communication, Marketing and Public Relations
PortugalAutomation and AI Management
Buyer Journey Management
Practice & Complementary
Co-Founder · Núcleo Parceiro Internship · Worten · Computing section Sales and customer service Website and application creation
Languages
Portuguese · nativeEnglish · intermediate