Strategy & Positioning
Deciding what the brand will be before building it: reading the market, choosing a direction and a plan the Council follows.
0
MARCOSANTOS
Before the first
pixel, there is a decision.
Marco Santos is Co-Founder of Strategy at Núcleo Parceiro, one of the four Partners on the Council that thinks, designs and signs every deliverable.
He brings business management, digital marketing and the science of perception to the same table, on the client's side, to turn perception into a financial asset.
SKILLS
Neuromarketing & Perception
Because the decision happens in the first few seconds, and how to design the brand for that instant when it is chosen.
Digital Marketing
Turning strategy into presence: channels, message and the measurement that tells you whether it is working.
AI Applied to Business
Using artificial intelligence to accelerate what is repeatable and free up time for what decides.
PROJECTS
areas of work
- 01Strategy
- 02Perception
- 03Brand
- 04Persuasion
- 05Data
- 06Projects
- 07People
- 08AI
VENTURES
education & proof
- 01Diploma
- 02Certification
- 03Certificate
Deciding, with evidence, what the brand will defend.
have a decision ahead of you?