01 · Strategy✦
Strategy & Positioning
Deciding what the brand will be before building it: reading the market, choosing the course and a plan the rest of the Council follows.
Grounded in: Global MBA (ENEB) · Strategic thinking (Harvard)
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Partner 01 ✦ Strategy
Marco Santos
Co-Founder · Strategy
Before the first pixel, there is a decision. That is where he comes in.
One of the four Partners of the NP Council, responsible for Strategy. He reads the market, decides the course and translates that direction into a plan the rest of the Council executes. He brings business management, digital marketing and the science of perception together at the same table, on the client's side.
0
Digital Marketing
certified
certified
0
Global MBA
ENEB
ENEB
0
Harvard courses
ManageMentor
ManageMentor
0
AI Fluency
Anthropic
Anthropic
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Countries of
education
education
Competencies
What Marco masters
Eight fronts that hold one another up: from strategic reading to the science of why a brand is chosen.
Strategy & Positioning Neuromarketing Digital Marketing Rhetoric & Persuasion Data & Business Intelligence Innovation & Project Management Leadership & People AI applied to business
At NP
What Marco does
Strategy is where each project begins, before any pixel. It is the reading of the market, the decision on the course and the translation of that direction into a plan the rest of the Council executes. Marco's work is to decide, with evidence, what the brand will defend, and to ensure that everything that follows obeys that decision.
He leads the Strategic Listening and the diagnosis that open each project. That is where the client's perception is converted into a concrete plan: what changes, why it changes and how it is measured. His education in management, digital marketing and neuromarketing is what underpins these choices, so they are grounded decisions, not guesses.
Areas of work
The eight fronts, and what underpins them
Each front is anchored in real education. At the foot of each card, the credential that grounds it.
02 · Perception✦
Neuromarketing & the Science of Perception
Why the decision happens in the first few seconds, and how to design the brand for that instant in which it is chosen.
Grounded in: Neurostrategist in Neuromarketing and Neurosales
03 · Brand✦
Brand & Digital Marketing
Translating strategy into presence: channels, message and the measurement that tells whether it is working.
Grounded in: Digital Marketing (20 valores) · Marketing fundamentals (Harvard)
04 · Persuasion✦
Rhetoric & Persuasion
Building the argument that convinces and the message that stays, so the brand defends itself on its own in the room.
Grounded in: Rhetoric: Persuasive Writing & Public Speaking (Harvard) · Persuasion and Negotiation (Harvard)
05 · Data✦
Data & Business Intelligence
Business Intelligence and analysis to decide with evidence, not opinion, and to prove the return.
Grounded in: Global MBA · BI and Big Data (ENEB) · Performance measurement (Harvard)
06 · Projects✦
Innovation & Project Management
Turning an idea into a deliverable, with method and deadline, and steering change without breaking what already works.
Grounded in: Specialisation in Innovation and Project Management (ENEB) · Change management (Harvard)
07 · People✦
Leadership & People
Leading the Council and the relationship with the client, from diagnosis to delivery, with clarity and method.
Grounded in: Leading people · Coaching · Team management (Harvard)
08 · AI✦
AI applied to Business
Using artificial intelligence as a working tool, to accelerate what is repeatable and free time for what decides.
Grounded in: AI Fluency: Framework & Foundations and for Educators (Anthropic)
The thesis
Marco Santos · Co-Founder · Strategy
Strategy is not having an opinion about the market. It is deciding, with evidence, what the brand will defend.
Education & Certifications
The foundation behind the decisions
Education built across four countries, verifiable in management, marketing, perception and artificial intelligence. The institutions are the guarantee; the areas above are the application.
4 countries of education ENEB · Barcelona Harvard · University & Business Publishing Anthropic
Highlight
Digital Marketing
20/20 · 99% final gradeGlobal MBA
9,81 / 10Neurostrategist in Neuromarketing and Neurosales
Rhetoric: The Art of Persuasive Writing and Public Speaking
Specialisation Diploma in Innovation and Project Management
AI Fluency: Framework & Foundations · e for Educators
Harvard ManageMentor®
18 courses completed Harvard Business Publishing
Strategic thinking Team management Coaching Change management Delegating Leading people Decision making Negotiation Persuading others Difficult interactions Customer focus Performance measurement Marketing fundamentals Finance fundamentals Feasibility studies Career management Time management Stress management
Complementary
Introduction to Logic & Critical Reasoning · Sins, an Anatomy of the Soul, with Prof. Luiz Felipe Pondé (philosophy and human nature) · alongside practical training in sales and digital content. A repertoire that feeds the same reading: how people think, decide and are persuaded.
Education path
A deliberate trajectory
The education was not accumulated at random: management, marketing, perception, leadership and AI, in the order of someone building a foundation to decide.
2023
Digital Marketing certified (20/20) and Rhetoric at Harvard; training in neuromarketing and critical reasoning.
2025
18 Harvard ManageMentor courses (strategy, leadership, negotiation, finance, customer) and AI Fluency from Anthropic.
2026
Global MBA (9.81/10) and Specialisation in Innovation and Project Management at ENEB, in Barcelona.
Today
Co-Founder · Strategy at Núcleo Parceiro, one of the four on the Council.