01 · Psychology✦
Psychology & Behaviour
Understanding how people think, feel and decide: the foundation of any brand that wants to be chosen.
Grounded in: Degree in Psychology · Cognitive Behavioural Therapy
Partner 04 ✦ Projects
Gabriela Borges-Santos
Co-Founder · Projects
Perception can be measured too. That is what she does.
Partner of the NP Council, responsible for Projects. Gabriela is the scientist of the group: she holds a Degree in Psychology, is a Master's student in Neuropsychology and works as a data analyst. She brings the rigour of the scientific method to the method of the brand: methodological planning, statistics and systematic reviews, so that decisions rest on evidence, not opinion.
0
Master's (ENEB)
Projects + Leadership
Projects + Leadership
0
Postgraduate diplomas
Data · CBT · Behaviour
Data · CBT · Behaviour
SPSS
and JASP
data analysis
data analysis
B2
English
CEFR
CEFR
0
Countries of
education
education
Competencies
What Gabriela masters
From the psychology of perception to the statistics that prove it: scientific rigour applied to the brand.
Psychology & Behaviour Neuropsychology Data Analysis & Statistics Data Science & Big Data Research & Scientific Method Behaviour Analysis Project Management Team Management & Leadership
At NP
What Gabriela does
NP says the method is scientific. Gabriela is the one who turns that word into a practice: she designs the way to collect and read the data, applies the statistics and conducts systematic reviews, so that a brand decision rests on evidence and not on taste.
With a Degree in Psychology and as a Master's student in Neuropsychology, she also brings the reading of human behaviour, how people perceive, feel and decide. She is the bridge between the science of perception and the execution of projects: she ensures each deliverable has rigour behind it and reaches the end with method and deadline.
Areas of work
The eight fronts, and what underpins them
Each front is anchored in real education. At the foot of each card, the credential that grounds it.
02 · Perception✦
Neuropsychology & Perception
The neuroscience of cognition and perception: why a brand is noticed, understood and remembered.
Grounded in: Master's in Neuropsychology (in progress)
03 · Data✦
Data Analysis & Statistics
Advanced inferential statistics to measure what the brand produces. Not to suppose, to prove.
Grounded in: SPSS · JASP · factor analysis · ANOVA · multiple regression
04 · Big Data✦
Data Science & Big Data
Handling data volume and turning it into a reading useful for the business decision.
Grounded in: Postgraduate diploma in Data Science and Big Data Analytics
05 · Method✦
Research & Scientific Method
Systematic reviews and methodological rigour at every step, from the study design to the report.
Grounded in: Research Collaborator · systematic reviews
06 · Behaviour✦
Behaviour Analysis
Reading behaviour patterns and translating them into grounded brand decisions.
Grounded in: Postgraduate diploma in Applied Behaviour Analysis
07 · Projects✦
Project Management
Taking the idea to delivery, with method, deadline and responsibility over the result.
Grounded in: Master's in Project Management (ENEB)
08 · Leadership✦
Team Management & Leadership
Coordinating people and keeping the Council pulling in the same direction, from diagnosis to delivery.
Grounded in: Master's in Team Management and Leadership (ENEB)
The thesis
Gabriela Borges-Santos · Co-Founder · Projects
A brand is not decided by taste. It is measured, tested and corroborated.
Education & Certifications
The foundation behind the rigour
Education built across three countries, Portugal, Spain and Brazil, in psychology, neuropsychology, data and management. The institutions are the guarantee; the areas above are the application.
Universidade Católica Portuguesa · Lisbon ENEB · Barcelona
Highlight
Degree in Psychology
Holds a Degree in PsychologyMaster's in Neuropsychology
In progressMaster's in Project Management · Master's in Team Management and Leadership
Postgraduate diploma in Data Science and Big Data Analytics
Postgraduate diplomas & Complementary
Cognitive Behavioural Therapy (Brazil) Applied Behaviour Analysis (Brazil) Business English Program (ENEB) International Surveyors (AACI International) Introduction to Psychological Assessment
Tools & Methods
SoftwareData analysis
SPSSJASPMicrosoft Excel
StatisticsMethods
Descriptive and inferentialPearson · Spearmant-test · ANOVAEFA · CFACATPCAMultiple regression
LanguagesCEFR
Portuguese · nativeEnglish · B2Spanish · B1
Education path
From psychology to data
A path that joins the reading of human behaviour to the rigour of measuring it.
2020 – 2023
Degree in Psychology (ISEIT, Almada).
2023 – present
Master's in Neuropsychology at the Universidade Católica Portuguesa, in Lisbon (in progress).
2025
Master's in Project Management and Master's in Team Management and Leadership (ENEB, Barcelona).
2026
Postgraduate diplomas in Data Science, Cognitive Behavioural Therapy and Applied Behaviour Analysis.
Today
Co-Founder · Projects at Núcleo Parceiro, one of the four on the Council.